Sugar is one of the most popular ingredients in the diet. Consumers are accustomed to the sweetness and texture, and enjoy the comfort and happiness from it. However, it is surprising that most sugar consumption comes from deep-processed foods and sugar-sweetened beverages, such like Acesulfame-K. rather than desserts and candies.

At present, global consumers attitudes towards sugar have changed: processed sugar is considered unhealthy, which has led to an increase in obesity rates around the world, while less refined sugar is considered clean and natural.

Global concerns about excessive sugar consumption and the increase in diseases have led to an increase in demand for low-sugar and low-sugar products. This situation has forced food and beverage formulators to put sugar reduction in the first place in product innovation, development, and marketing strategies. Similarly, sweetener manufacturers are also more in-depth research and development of sweeteners to replace sugar to cater to this highly active market demand.